3.01.2012

Business Plan Development: From the Experts

Tim Berry
Recently while researching small business start ups I decided to look for some experts on business plan development. The first person I came across was Tim Berry, founder and chairman of Palo Alto software , and bplans.com. Tim has many ventures and has essentially dedicated his life to helping entrepreneurs plan for their businesses. He does this through his software, speaking engagements and his fantastically helpful blog.

As I read through Tim's blog, a post entitled 10 Tips for Starting a Service Business, really stood out to me. This is especially important because the photography business, in my opinion, is a service based business where you work very closely with clients. Among the helpful tips Tim provides are

  •  Understand that your first client is twice as hard to get as your second. 
  • Customer service is essential, so don't ever lose a client. 
  • Know your numbers. (The difference between sales and money in the bank) 
I like this blog because Tim provides important business plan advice in a way that anyone can understand. One of the other outstanding things about Tim's blog is that you can send him specific questions about your business here, in his "Ask Me" section. 

Daymond John
Another business plan expert I came across who interested me was Daymond John. He is the founder of the FUBU clothing company, turned angel investor who can be seen on the Shark Tank television series. I found a few posts highlighting some of his insight through another blog by Kristoffer Howes. In the blog I am referencing here, Howes mentions how John stresses the importance of knowing your competition, and gaining insight on your industry and marketplace through in depth research. John says to "do your homework" and learn everything you possibly can about the consumers and competitors that surround your business. He continues, saying that it is also important to include a detailed description of your business, including your products and services, as well as your teams talents and professional abilities that relate to the business. 

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